
Chinese Viewfinder
Our logo represents our company philosophy:
- The pattern sits in the middle of the logo is a Chinese character in Traditional Chinese “è¯/åŽ/Huáâ€, which can mean åŽä¸½ [magnificent;gorgeous] and åŽå¤/ä¸åŽ [Cathaysia/China]
- Viewfinder icon symbolises our aim to give you a view of language, culture and business with a Chinese focus.
- The Chinese character is coloured particularly in purple because it is in Chinese belief that purple represents good fortune, saint and regal authority. More details can be found in the Chinese saying “Purple Breeze Comes from the East/紫气东æ¥â€.
Vision
To create a boundaryless business world and learning environment and to bridge the gap between Chinese and non-Chinese community based on our core values:
- Trust & Integrity
- Understanding
- Mutual Respect
- Sustainable Development
Mission
We provide language training and business services that aims to facilitate cultural and business exchange between Chinese and non-Chinese speakers. We work with partners to provide services that together help:
- Non-Chinese speaking community learn Chinese language and culture in a sociable environment by providing affordable and flexible classes as well as opportunities to socialise with like-minded people
- Chinese students from Asia adopt new environment by providing services such as visa application, flat hunting, cultural training and mentoring
- Business in the UK with strategy and commercial services in Asia and the other way round