Strong industry. Between fast food and fine dining lies the rapidly growing fast casual café segment. Fast casual dining concepts typically provide consumers with freshly-prepared, high-quality food traditionally absent from fast food restaurants. As American consumption trends toward fresher, healthier choices, fast food chain sales have declined. The House of Bread Bakery Café takes the fast casual concept one step higher by also offering retail and wholesale, fresh, in-store baked bread and pastries. A House of Bread Bakery Café provides busy consumers with fresh, wholesome, scratch made breads, pastries, soups, sandwiches and salads in a comfortable order-at-the-counter setting at competitive prices. Market growth. Today's consumers want delicious, healthy, natural food made locally by people they know and trust. House of Bread Bakery Cafés upscale menu items are made using all natural ingredients and are produced in an inviting atmosphere. Truly scratch baked breads. Market surveys consistently indicate that the number one consideration in the choice of a sandwich is the quality of the bread. Other sandwich concepts promote their fresh out-of-the-oven bread but fail to mention that the bread is delivered frozen and is full of artificial ingredients and preservatives. House of Bread Bakery Cafés have an open production kitchen where we mix, shape and bake our bread in full view of our customers. Personal and strong Franchisee support. Being in business for yourself but not by yourself is the idea behind franchising. House of Bread Franchising is a 21 year old proven Bakery Café concept and as a small Franchise company, there is no chain of command you have to go through to talk directly to the President, our field representatives or our technical support personnel.