bloom.MEDIA
investment management
luxembourg
We started bloom in 2013 to focus on developing the fire & rescue media space in mainland China which, until then had been completely vacant--leaving manufacturers without a key channel through which to communicate with the market. Under the title China Fire Bulletin (CFB), bloom has grown into the largest Mandarin Chinese technical fire & rescue content platform in the world. From there, we gained great perspective into (and tons of data related to) the fire & rescue industry at large. A standout metric was that Chinese firms were dominating the domestic market not because of protectionist preferences but because of the failed and typically incomplete business models non-Chinese manufacturers (i.e. US and Europe) were employing in the country. All of this despite users broad preference for imported equipment. These perspectives were leveraged to attract investors keen to gain exposure to the fast-growing Chinese fire market and make strategic, both buyouts and growth capital minority, investments in leading companies with defendable technologies and market positions. Today, our Private Equity team manages industrial-focused funds spanning 3 major geographic regions (China, Europe, North America). Our team of professionals have deep-rooted experience in the industries and geographies that we invest in--helping us grow to become the largest private equity team with a primary focus on the public safety industry and with the most experience operating in the mainland Chinese market.
