STRONGER

Strongers vision är att motivera och inspirera till en hälsosammare livsstil genom att omdefiniera klassiskt träningsmode med starkare uttrycksfullhet. Vi har med en banbrytande kombination av mode, träning och motivation gjort oss till ett snabbt växande företag och en pionjär inom träningsmode. Vi inriktar oss på träningskläder för kvinnor inom flertalet olika kategorier inom träning, sport och fitness.

HOPE

HOPE is a creative collective based in Stockholm, Sweden. For HOPE, style comes before gender. The ready-to-wear collections are labelled with both men’s and women’s sizes to encourage the community to explore the full collection. HOPE’s design aesthetic is progressive with a strong focus on denim, fabrics and attention to detail. The look is curated, relaxed and confident aimed to inspire and emphasize individual style. For further information about HOPE visit HOPE-STHLM.COM

weekday

Weekday is a street fashion & lifestyle brand pushing the boundaries of everyday dressing. It’s a collective, a platform for expression – cultivating the creative gen in the search of hypeworthy inspiration, new styles, and emerging cultural trends.

Soft Goat

The story about Soft Goat goes all the way back to a dinner in 2010, when the friends Stephanie Bergström and Erik Magnuson, started talking about the cashmere sweater Erik was wearing. Both of them thought that the material was both soft and comfortable but that the prices on cashmere clothes and products were relatively high. They wondered if cashmere really had to be so expensive. One year later, 2011, Soft Goat was born. The key aim was, and still is, to sell quality garments in 100 % cashmere online. With the Internet as the sole distribution channel, the prices can be kept low and it also creates opportunities to rapidly launch new products.

OUR LEGACY

OUR LEGACY is an independent fashion brand based in Stockholm, Sweden founded in 2005 by Jockum Hallin, Cristopher Nying and Richardos Klarén. Known for applying custom-developed fabrics on signature shapes, OUR LEGACY has amassed a devoted following over the years establishing the role of a cult brand. The collections include men’s and women’s ready-to-wear, defined by a progressive exploration of seasonal themes through an intricate attention to detail and repurposing of materials. OUR LEGACY exists in the junction between familiar and irregular, with reworked yet recognizable silhouettes across recurring sub-categories.