can help customer with : - segmentation strategy : Zoom into segments of your market where your product and services are best aligned to customer needs - understanding customers: what drives their choices what is important for them and what emotions do they trigger?... a voice of the customer framework with clear guidelines and methods delivering trustworthy insights for your business results - customer development churn and customer experience tactical advice: define a set of tactics that help customer deliver your strategic ambition and customer promise - Customer experience design tools and